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What Design Can Do For People

Good magazine's design is meant to challenge and engage a wide audience. The cover for issue 001 features a "do-it-yourself personal manifesto."

Good magazine, 2006-2009

Good magazine, 2006-2009

This September 11th cover is one of over 230 art-directed and designed for the Nation on topics that were emotional, surprising, and important.

Many illustrations for the NYT Op-Ed page are done by graphic designers. This small piece accompanied letters about alternative ways to teach math.

Everything made for Naked Pizza is designed to benefit the end user, including menus, pizza boxes, t-shirts, motorcycle delivery uniforms, and especially these napkins.

The Jazz Hall of Fame videos use words, pictures, and motion to celebrate the artistry, dedication, and enthusiasm of these amazing musicians.

The Bravo logo and redesign stand for what Bravo stands for: passion, creativity, diversity, and fun.

The ever-changing Multiple Sclerosis Society logo celebrates the diversity of human movement while making a defiant statement against the disease.

In addition to a traditional wayfinding system, words and images from the Brown library system are silkscreened directly on the walls.

For Trio, a tv network all about popular culture, this changing tagline was created to go with their logo (by design studio Number Seventeen).

SCOTT STOWELL WANTS YOU TO PAY ATTENTION / WDCD2011

Since 1998, designer Scott Stowell has been doing business as Open – and has survived by staying small, not really specializing in anything in particular, and embracing ‘an open notion of the term “office”, inviting different participants to every project’. As it turns out, everything is connected and everything is an opportunityif you're paying attention.

Stowell is the proprietor of Open, an independent design studio that creates rewarding experiences for people who look, read, and think. Right now he is working on a book for Stanford's d.school, a campaign for Uniqlo, an e-book with futurist Alex Steffen, information graphics for Harvard Business Review, more signage for Brooklyn Bridge Park, some strategy for Naked Pizza, this text for this conference, a website for Google, and a plan to get some sleep.

Before starting Open, Stowell was the art director of Colors magazine in Rome and a senior designer at M&Co. New York. Before that, he earned a BFA in graphic design from Rhode Island School of Design. A former vice president of AIGA/NY, Stowell teaches at Yale and the School of Visual Arts. In 2008, the Smithsonian's Cooper-Hewitt National Design Museum named Stowell the winner of the National Design Award for Communication Design.