WHAT DESIGN CAN DO FOR EXPRESSION
Symbol and campaign for Design out Crime initiative, UK Government's Alliance against crime
First Apple records, including The Beatle’s ‘Hey Jude’
One of a range of 25 products for children. For WHSmith, with Ian Logan.
Mothercare, in conjunction with Pentagram London and NB: Studio
A fox made paint firm Hadfields the appealing underdog.
More Partnership seemed a better name for Ian More Associates
Quintessentially: a great concierge service for wealthy people who are very short of time.
MICHAEL WOLFF:
DESIGN IS
LIKE TRYING NEW SHOES / WDCD2011
Michael Wolff started training as an architect, and worked for short periods as a product designer, welder, interior designer and graphic designer before teaming up with Wally Olins in 1965. This marked the beginning of Wolff Olins, one of the world’s leading corporate design and branding companies. His many clients range from Audi and Apple – the Beatles’ record label, not computers – to Zen.
For Wolff, who currently runs his Michael Wolff & Company from London, the design business is all about putting yourself in other people’s shoes. ‘To be in other people’s shoes, you have to take off your own – bang goes your ego!’
Branding is all about expressing what makes your clients special, and doing it in a way that brings value to the world. On the value of designers Wolff says: ‘Some designers bring innovation into what they do, and by taking risks with new thoughts and ideas, good designers can help companies to stand out and lead.’ (Portrait of Michael Wolff by Christine Donnier- Valentins)
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