JURGEN BEY WANTS DESIGNERS TO SERVE A BIGGER PURPOSE / WDCD2011

Jurgen Bey treats the world like a treasure waiting to be revealed. Many of his process-based designs start with elements we usually walk past, like dust or cobwebs. In 2002 Bey founded Studio Makkink Bey together with Rianne Makkink, a studio that explicitly aims to create a new design culture through critical design.

A renowned educator, Jurgen Bey has taught at prominent institutions, including the Design Academy Eindhoven and London's Royal College of Art. Since 2010 Bey has been director of the multidisciplinary Sandberg Institute, where he is trying to instil a new consciousness in designers and artists of the future: ‘The Sandberg has to train artists and designers to become observant visionaries. This changing world demands critical artists and designers who are willing to collaborate and serve a bigger purpose.’