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WHAT DESIGN CAN DO FOR VENICE

Sugo magazine (2006), cultural thoughts magazine edited by Giorgio Camuffo

Editions of Camuffo’s magazine Venice is not sinking

Sugo contains everything from fairy tales and typefaces to visions, desires, and questions

GIORGIO CAMUFFO: ACTIVISM FROM THE LAGUNA /
WDCD2011

Venezia, La Serenissima, is one of the most lauded places in the world. But the lagoon city’s future prospects are grim. Each day some 80,000 tourists pack into the postcard beauty, while the actual population of 60,000 inhabitants is shrinking by the day. In the meantime, water is eroding the city’s very foundations. However, Venetian-born graphic designer Giorgio Camuffo refuses to jump ship.

Camuffo founded a studio for visual communication in his home town in 1990, directing an open team of young designers and focusing on editorial design, exhibition design, merchandising, corporate branding and cultural events. Clients have included include Fabrica and the Benetton Group, Palazzo Pitti, Palazzo Grassi, and La Biennale di Venezia.

Camuffo also teaches visual communication at the Faculty of Design and Art of the Free University of Bozen/Bolzano. His charming resistance to the downfall of his beloved home town is expressed in a self-produced exclusive magazine dedicated to Venice entitled Venice is not sinking.